The dates for Spielwarenmesse 2024 have been announced, and there have been some changes to the usual format. The event organisers have taken on feedback from both visitors & exhibitors to change the format of the event to introduce more weekdays, over weekend days.
In previous years, the event has run from Wednesday through to Sunday. In 2024, the event will be held from Tuesday through to Saturday, with areas of the hall open to the public on the final day.
Event Exhibitors received the following email notifying them of the changes:
“I would like to inform you today about the date of Spielwarenmesse 2024 and the associated new sequence of days. Instead of Wednesday to Sunday as before, the fair will in future be held from Tuesday to Saturday, i.e. from January 30th to February 3rd, 2024.
The new sequence of days is based on annual frequency analyses as well as exhibitor and visitor surveys. Sunday has predominantly proven to be unsuitable, according to the majority feedback from our national and international participants. At the same time, the desire for an additional day during the week has clearly emerged. By retaining the trade show Saturday, on the other hand, we are taking into account the needs of the specialist retail trade, which plays an important role, particularly in Germany.
We are pleased that we can meet the majority of exhibitors’ wishes with the new sequence of days.”
Registration for Spielwarenmesse opens on March 15th, view Spielwarenmesse's announcement of changes on their official website here.
See what we got up to at Spielwarenmesse 2023
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